Let’s be honest. We’re all guilty of churning out content. We spew it out for websites, chuck it at social media profiles, or stick it into whatever else we have the compulsion to ‘enhance’.
And why? Because we believe content will keep us at the forefront of potential customers’ minds. It will generate new audiences for our services and ultimately help with the search rankings. Apparently.
We live in a world driven by an insatiable desire for content. Nobody’s content with the amount of content they’re producing. We’re told Google wants your content and so we produce content. Content, content, content. I’ve written the word so much in these three paragraphs that it’s stopped looking like a real word at all and is just a horrible meaningless mash of letters. Which ironically is exactly what a lot of content turns out to be.