There are countless articles in the trade press about free pitching.
And a long list of reasons why you shouldn’t. From the failure to sell your business ideas at a value that reflects your time and efforts, through to the fact that it takes time to understand any business. Time that needs to be spent on research and stakeholder involvement to achieve effective results.
Therefore, it’s easy to understand that any work undertaken as part of a free pitch process won’t reflect this and invariably be poorer for it. It will be a beauty parade without substance, created to deliver nothing.
But as a small agency can you afford not to free pitch?