Delete, delete, junk, delete, junk.
How many of us go through the same frustrating ritual when accessing our email? It’s a daily, time-consuming nuisance. And it highlights how poorly-targeted most email communication is.
Okay, I’ll admit that the one entitled ‘I am finally come face-to-face with angry trouser man’* did catch my attention. But ‘1 Big Secret to Fast & Permanent Fat Loss’ – like dozens of others offering everything from Canadian pharmaceuticals to ‘insider’ stock market information - slipped into the junk folder at the speed of light.
As we all know, email is a cost-effective method of marketing communication. But there’s nothing effective about the unconsidered deluge of rubbish that weighs down our mailboxes every day.