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The ABC’s of Local SEO for Your Small Business

Monday 11 February 2013

The ABC’s of Local SEO for Your Small Business

Quick… when was the last time you sat down and thought about your ABC’s?

If you think the alphabet is just for little kids – and not something that your small business can benefit from – think again!  Even though you might struggle to get the song out of your head for the next few hours, these ABC’s can spell success when it comes to local SEO and your small business:

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The ABC’s of Local SEO for Your Small Business

An SEO Guide To The Google Skunk Update

Wednesday 14 November 2012

An SEO Guide To The Google Skunk Update

What's black and white and red all over? Well, possibly a sunburnt penguin, or simply a newspaper (if you replace 'red' with 'read', which is easier said than written, but you get the idea).

The answer could also be Google Algorithm Updates. First we had an invasion of Pandas, and whilst not necessarily of Kung Fu origins, they certainly kicked, erm, the bottoms of many a deserving website.

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An SEO Guide To The Google Skunk Update

Pinterest

Wednesday 7 March 2012

Pinterest

There’s a lot of buzz and hype in social media land about the new guy on the block.  Over 10 million users and counting already and it’s still invite only (well kind of…….you can request an invite!).

Pinterest enables you to ‘pin’ to your own boards the content & images that you love from around the web.  I like to think of it as a more sensible version of the mess of torn-out articles and pictures that adorn my fridge door.  So you can create pinboards about whatever you like…….such as bucket lists, dream holiday destinations and favourite recipes. Whispers abound that it’s much more fun, more addictive and better looking than Twitter. 

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Pinterest

Appointed by Fine Foods International

Thursday 10 November 2011

Appointed by Fine Foods International

Fantastic news. In October we were appointed by one of the UK’s leading coffee companies to develop a creative rationale, website and online activity for their leading own-label Fairtrade coffee.

Stocked by major supermarkets Tesco’s, Sainsbury’s and Morrisons, our brief is to revitalise the brand following a recent redesign of its packaging. A lack of huge budgets has prevented our client from going head to head with the coffee majors so our aim is to target niche users, who care about the provenance, taste and value of the products they buy.

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Appointed by Fine Foods International

Viral marketing

Friday 14 October 2011

Viral marketing

Is it every marketers dream to create an ad campaign that goes viral, where the circulation ends up in millions, far surpassing any budget they may have been able to afford?

I know as a creative marketer I would love to put my name behind a hugely successful campaign but it’s not for the faint hearted. For every campaign that succeeds there are probably many more that don’t even reach the consciousness.

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Viral marketing

Is Direct Mail Dead?

Thursday 22 September 2011

Is Direct Mail Dead?

The volume of mail sent in the UK has been reducing at a rapidly accelerating rate over recent years, from 21.5 billion items in 2007/08, to 18.8 billion in 2009/10*.

And it’s easy to see why; direct mail is time-consuming and costly to produce, let alone to post. Add to that the reduction in Royal Mail collections and deliveries and you can see why many companies have turned to the internet as a cost-effective way of reaching out to customers.

Why spend thousands printing brochures that cost even more to post, when customers can just look things up on the internet – and virtually for free.

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