Usually nothing when you move from one grey office environment to other, unless of course your fortunate enough to work in one of our countries more fascinating architectural buildings.
So when we decided to move into larger premises, it wasn’t just a bigger space we found ourselves in, but a grade II listed building formerly know as the Hawker Aircraft Experimental Shop.
Quick… when was the last time you sat down and thought about your ABC’s?
If you think the alphabet is just for little kids – and not something that your small business can benefit from – think again! Even though you might struggle to get the song out of your head for the next few hours, these ABC’s can spell success when it comes to local SEO and your small business:
If you’re smart enough to run a business, you probably think you know all you need to – especially when it comes to vocabulary. However, if you plan on mastering your small business’ SEO, you’ve got to learn three new words.
No, you won’t find them in any dictionary – but if you don’t understand what they mean, all of the big, fancy words you DO know won’t be of any use to you!
There are tons of tutorials that explain how to physically get onto the web – like how to find a good hosting company, how to find the right web designer (or how to set up pre-packaged themes yourself).
But once you do all of that, how do you actually get SEEN?
As an integrated communications agency, we were amused recently to receive a direct mail pack from Google.
Surely a giant of online advertising doesn’t send out direct mail? So why are Google putting things in the post?
In fact a direct mail pack from Google shows how joined-up marketing thinking really works. Google wanted to reach out to agencies to increase their propensity to include AdWords online advertising in marketing proposals. So what would be the format that would best gain our attention and convey a sometimes complex message?
The term ‘brand’ is a confusing term for many, yet it’s freely and liberally used in many conversations. We hear it on an almost daily basis... but every time we do, it’s nearly always a reference to a company’s desire to redesign its identity, refresh its website or deliver a message to a particular target audience.
Whilst these are essential components for many brands, there is so much more involved. In fact your brand is composed of five key parts – positioning, storytelling, design, price, and customer relationships.
I’m sure that it won’t just be retailers who experience a downturn, if not stagnation, from the effect of a full summer of celebrations. To say our phone lines went quiet would be an understatement.
So how can businesses of all types make budgets stretch further?
Why not follow the Olympic example and invest in Teamwork, otherwise known as Partnership or Affinity Marketing.
Your business has a website. Who cares if it’s not that visible on the latest Samsung Galaxy or iphone 4?
The truth of the matter is that you should care. Research shows that 50%(1) of users accessing your website on a mobile won’t ever return after a bad experience. To bring that home that’s 50% of your mobile users lost as potential customers
But so what? If only 5% of people accessing your site are using mobile anyway this figure only represents 2.5% of your audience.
Okay we confess, we should have completed this project a while ago when we launched the latest incarnation of the Little Yellow Duck website.
It wasn't just client projects that kept us away from doing so, it was also the desire not to simply produce a visually scaled down version of the existing site for mobile usage.
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Keep your wits about you and don’t believe anything you read without checking the date….. yes, April Fool’s Day is on the horizon.
The most infamous TV hoax was on Panorama in 1957 where Richard Dimbleby managed to persuade a sizeable number of listeners that spaghetti really grew on trees!
Fantastic news. In October we were appointed by one of the UK’s leading coffee companies to develop a creative rationale, website and online activity for their leading own-label Fairtrade coffee.
Stocked by major supermarkets Tesco’s, Sainsbury’s and Morrisons, our brief is to revitalise the brand following a recent redesign of its packaging. A lack of huge budgets has prevented our client from going head to head with the coffee majors so our aim is to target niche users, who care about the provenance, taste and value of the products they buy.
Is it every marketers dream to create an ad campaign that goes viral, where the circulation ends up in millions, far surpassing any budget they may have been able to afford?
I know as a creative marketer I would love to put my name behind a hugely successful campaign but it’s not for the faint hearted. For every campaign that succeeds there are probably many more that don’t even reach the consciousness.
The volume of mail sent in the UK has been reducing at a rapidly accelerating rate over recent years, from 21.5 billion items in 2007/08, to 18.8 billion in 2009/10*.
And it’s easy to see why; direct mail is time-consuming and costly to produce, let alone to post. Add to that the reduction in Royal Mail collections and deliveries and you can see why many companies have turned to the internet as a cost-effective way of reaching out to customers.
Why spend thousands printing brochures that cost even more to post, when customers can just look things up on the internet – and virtually for free.
There are a lot of tedious things in life and top of the list has to be the traditional agency portfolio.
You know the sort of thing '.... a team of committed and experienced professional, dedicated to the highest standards of creativity...' and so it drones on and on.
