Appointed by Fine Foods International

Fantastic news. In October we were appointed by one of the UK’s leading coffee companies to develop a creative rationale, website and online activity for their leading own-label Fairtrade coffee.

Stocked by major supermarkets Tesco’s, Sainsbury’s and Morrisons, our brief is to revitalise the brand following a recent redesign of its packaging. A lack of huge budgets has prevented our client from going head to head with the coffee majors so our aim is to target niche users, who care about the provenance, taste and value of the products they buy.

Fair Instant benefits from a unique relationship with Save the Children, donating over £500k from sales over the past few years.

Creative won’t break until February 2012 but we will be keeping you posted here with our developments.

And should you need a quality instant coffee in the meanwhile, don’t forget to buy Fair Instant Gold or Granules. For every pack sold 20p goes direct to Save the Children to help improve the welfare of children living in coffee growing areas of South America.