Happy Birthday Bill Bernbach

“Logic and over-analysis can immobilize and sterilize an idea. It’s like love—the more you analyze it, the faster it disappears”.

Famed for his soundbites, as well as his creative brilliance, Bill Bernbach was one of the original advertising greats. Beginning his career as a copywriter, before founding Doyle Dane Bernbach in 1949, his work (and his soundbites) are as relevant today as they were fifty years ago.

So why is someone who’s been dead for thirty years relevant today? It’s simple, Bernbach believed in the value of the ‘message’.

In a world fragmented with varying media platforms, from the traditional to the social, we’ve forgotten the power of a message.  A message that delivers an idea, not swamped by metrics and science, but one that delivers using simplicity and wit to engage with consumers.

It’s something Bernbach never forgot and on the 100th anniversary of his birth, his work is as relevant today, as it will be tomorrow.

Happy Birthday Bill