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Thursday 19 January 2012

Mamont Vodka

We’ve all got a stash of visuals that never quite made the grade, nor won the account or were simply rejected in favour of another of our ideas.

Once upon a time these would have been filed away in a portfolio and parked on shelf until the next spring clean. Nowadays they’re primarily parked away in some form of digital archive never to be seen again.

We thought it might be quite nice to dust a few down and post them on our blog for all to see. An instant reference to these forgotten treasures.... or fool’s gold depending on your viewpoint.

Mamont Vodka’s name and packing were inspired by the discovery in 2002 of the Yukagir mammoth. The events surrounding the discovery became the inspiration behind our ideas which were presented to Marussia Beverages B.V. for the relaunch of Mamont Vodka.

The message was simple. A vodka to discover.

Mamont Vodka

Author: Lawrence Everard / No comments