Viral marketing
Friday 14 October 2011
Viral marketing
Is it every marketers dream to create an ad campaign that goes viral, where the circulation ends up in millions, far surpassing any budget they may have been able to afford?
I know as a creative marketer I would love to put my name behind a hugely successful campaign but it’s not for the faint hearted. For every campaign that succeeds there are probably many more that don’t even reach the consciousness.
What makes a campaign go viral? Ask yourself what makes you happy to forward a link to a friend that they will appreciate receiving and not view you as a pain (certainly NOT the chain messages promising undying love and long life.)
Humour is often the key. It works for me but what one person views as funny another can easily take as offensive. And the big question is whether humour will work for your brand?
Try this link and see if it brightens up your day. It doesn’t sell anything, other than the brilliant skills of the designers, but it made me laugh. drawastickman.com. And if you like it, why not brighten up someone else’s day and forward it to them.
If that doesn’t work, then you can tell my sense of humour at 10mg. It’s probably best not to view this when the boss is around…
