Why i can never really love iTunes.

iTunes is a wonderful thing and I have my own inexhaustible collection of songs sitting on my iphone library ready for me to shuffle through at a moment’s notice. But the truth is I never do.

Although iTunes has revolutionized the music industry it’s also destroyed a part of it. When I download my, first and only album, from iTunes I felt an immense sense of sadness. Yes, I could find the album I wanted with ease and there was plenty for me to chose from.... but where was the fun?

Was it like visiting the Notting Hill Record and Tape Exchange, where I would spend hours with friends on a Saturday afternoon, flicking through album cover after album cover discovering the occasional golden gem? No it wasn’t.

I missed picking up those album covers, reading the credits and then wondering who designed this wonderful piece of inventive art.

It’s where I discovered Peter Blake, George Hardie and Hipgnosis. They produced the designs that inspired and excited me and helped me to develop an interest in design.

It’s why I’ll never really love iTunes, because it will never replicate the enjoyment of exploring and experiencing music in such a social and inspirational way.

But hey who know what the future holds.