It's Instant. You buy a jar we donate 10p to Save the Children

Fine Foods International are one of the UK’s leading suppliers of instant, roast and ground coffee, producing private label beverages for the major retail chains.

When they wanted to increase sales of their only own branded coffee, Fair Instant, they asked a little yellow duck for help.

Our task was to build relations direct with consumers and to reinforce the unique relationship Fair Instant has with Save the Children. For every 100g jar sold FFi donate 10p to Save the Children, to develop educational projects located in coffee growing regions in Colombia.

We wanted therefore to talk to people about an instant coffee that not only tastes good but does good too.

Having build the website (and mobile website), we created a social media presence through Twitter, Facebook, and blogging. We’ve done our bit but if you’d like to do your bit to help too, why not buy a jar of Fair Instant next time you are at the supermarket?